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Making More Sales – Even If Your Sales Process is Virtually Non-Existant

Recently, I worked with a potential client who had a very basic sales process. They would get leads from LinkedIn or hand out business cards at a conference – simply inviting people to schedule an appointment.Looking at this process (which some would call a “funnel”) the process looks something like this:(numbers are hypothetical)If you’ve been paying attention to some of …

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The role of a Marketing CTO in your Business

What is a small business Marketing Chief Technology Officer (MCTO)? I get this question a lot – from people who are familiar with Chief Technology Officers (CTO)’s and their duties, as well as those who aren’t. That’s fair, as it’s a term rarely used. A technologist who gets business. A few years ago, one of my soon-to-be clients chose a …

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Capturing Decisions

If you know me, you know I like my lists – specifically outcomes and next actions. I follow the GTD principle that your mind is for having ideas, not holding them. Recently I had another insight. I was making decisions, but nowhere was I actually writing down what I had decided! This was causing all sorts of unintended stress: what …

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