Marketing + Technology = Martech, the specialization of using technology, systems, and processes to grow and scale your business. Also refers to the software applications that technologists use in their marketing.
The Chief Martech Officer Role?The chief martech officer is a new and rapidly growing role in the business world. This position has become increasingly important as more and more businesses ...
The constant advance of technology has turned networking into a fluid, dynamic process. It’s no longer meeting and shaking hands, or touching base via email, anymore, but rather a complex, ...
As someone who helps people build and sell online courses in the conscious learning space, I frequently get asked, “what should I use to build my website and course platform?”  ...
Social media has gone beyond an avenue for just sharing content to changing the way people shop. Instagram, with 1.074 billion users globally, is now home to thousands of brands, ...
MarTech - or marketing technology - is, quite literally, marketing and technology combined. Much of our marketing is virtual, whether through social media advertising or by copywriting articles and advertisements. ...
Market Segmentation with the Facebook PixelUsing Thrive Quiz Builder to segment your audience is a powerful marketing techniques. Facebook is keenly aware of the power of audience segmentation, which is ...