“Do it” mentality: The benefits of shipping quickly 

 May 14, 2022

By  Nick Temple

In my #1 Amazon Bestselling book,  "5 Checks of working with a Marketing CTO", the first "Aha" has to do with pragmatism:

There's a trade-off between doing it "right" and doing it "good enough". Is it good enough to ship?

Most people are held back by their fear of not doing things perfectly. They worry that if they don't get everything "right", they'll be judged as failures. But there's a trade-off between doing it "right" and doing it "good enough". Is it good enough to ship?

In the world of business, there's a lot of pressure to get things done quickly. There's a saying that "time is money", and it's true. The faster you can get something done, the more money you can make. But there's a trade-off between speed and quality. If you try to do things too quickly, you might not do them well enough.

So how do you know when something is good enough to ship? It depends on your goals. If you're trying to create the perfect product, then you might never ship because nothing will ever be perfect. But if your goal is to simply create something that people will find useful, then you need to ship as soon as possible.

The key is to focus on your goals, and don't let your fear of failure get in the way. Remember, it's better to ship something that's good enough than to never ship anything at all.

Do you have any tips for shipping quickly without sacrificing quality? Let us know in the comments!

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Nick Temple

Nick Temple is an international bestselling author, serial entrepreneur and badass technologist. He started writing software and prose before high school and published both before college. Nick now works with evolved entrepreneurs to help them grow their business & lifestyle through capturing, identifying and executing on their best ideas.

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